Target Audience Research

A Target Audience is a particular group at which a product such as a film or advertisement is aimed.

Urban youth drama Kidulthood: Originally I thought the target audience would be teenagers and young people from the ages of 15- 24 years old. Mainly males to be interested in this type of movie. I thought it would be most popular in the UK London. Social class of people would be student and possibly young part time works. They would be interested in many brands but mostly the newest and freshest trainers. They would enjoy music mostly rap and like being out and about with theirs peers.
I found that I was completely wrong. The gender most interested in this film is female.  Aged 18-24, based in London. They are employed  into the marketing, advertising and entertainment industry. They like brads like New Look, Ben & Jerry's ice cream, Sky and Tesco.

https://yougov.co.uk/profileslite#/Kidulthood/demographics



Action/Comedy Rush Hour 3: The aged group would be 18-24. Mostly male. Based in London. Their social class would be employed. In the computing profession. They would be interesting and analytical but sometimes lonely and unhappy. They would really have  particular brand they like but shop in shops like Tesco. To entertain themselves in their spare time they would research new things and get update to date with all the new technology. I found that I was wrong. Males were most interested in this film but ages 40-54. Living in the East Anglia. The personality traits they hold are being a leader and being confident with occasionally bring grouchy and depressed.

https://yougov.co.uk/profileslite#/Rush_Hour_3/demographics


Comedy The Hangover : I think this type of movie would appeal more to males aged between 24- 35. In London. In a good job marketing or advertising. They would be very out going and carefree people. Liking brands such as Apple. Footlocker, JD Sports etc. I found that there were females more interested. Aged between 25-39 living in London. Employed into wholesale, retail and construction industries. They like brans like Primark, JD Sports, Boots, Sky and Claire's accessories. They shop at Iceland. Having personality traits such as funny, clever and knowledgeable.

https://yougov.co.uk/profileslite#/The_Hangover/personality